Privacy Policy

Who we are

Espresso Machine Lab ("we," "us," "our") operates espressomachinelab.com. This policy describes what information we collect when you visit the site, how we use it, and the choices you have. Last updated: July 16, 2026.

Information we collect

Information you provide: if you contact us by email or through our contact form, we receive your name, email address, and the contents of your message. We use it only to respond and do not sell it.

Information collected automatically: like most websites, we and our third-party partners collect certain information automatically via cookies and similar technologies — IP address, browser type, device type, pages visited, referring URLs, and approximate location. This is used for analytics, site functionality, and advertising.

Cookies

Cookies are small text files stored by your browser. We use them for: (a) analytics — understanding which pages are read and how visitors find us; (b) advertising — our display advertising partners may use cookies to serve ads based on your prior visits to this and other websites; and (c) affiliate tracking — when you click an affiliate link, the retailer (e.g., Amazon) sets a cookie so the purchase can be attributed to this site.

You can refuse or delete cookies through your browser settings. Where required by law, we display a cookie-consent banner allowing you to accept or decline non-essential cookies.

Analytics

We use analytics services (such as Google Analytics) to understand site usage. These services collect information pseudonymously and report aggregate trends. You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.

Advertising

We may display ads served by third-party advertising networks (such as Google AdSense or similar). These networks may use cookies and web beacons to collect data about your visits to this and other websites to provide relevant advertising. Google's use of advertising cookies is described at google.com/policies/technologies/ads. You can opt out of personalized advertising at adssettings.google.com and aboutads.info/choices.

Affiliate links

As an Amazon Associate we earn from qualifying purchases. When you click an affiliate link, the destination retailer may collect information about you under its own privacy policy. We do not receive personally identifying information about your purchases — only aggregate commission reports. See our Affiliate Disclosure for details.

How we share information

We do not sell your personal information. We share information only with: service providers who help us operate the site (hosting, analytics, email); advertising partners as described above; and authorities when required by law.

Your rights — GDPR (EEA/UK visitors)

If you are in the European Economic Area or United Kingdom, you have the right to access, correct, delete, restrict, or object to our processing of your personal data, and the right to data portability. Our lawful bases for processing are legitimate interest (site operation and analytics) and consent (non-essential cookies and personalized advertising). To exercise any right, email hello@espressomachinelab.com. You may also lodge a complaint with your local supervisory authority.

Your rights — CCPA/CPRA (California visitors)

California residents have the right to know what personal information we collect, request its deletion, correct inaccurate information, and opt out of the "sale" or "sharing" of personal information as defined by the CCPA/CPRA. The cookie-based advertising described above may constitute "sharing"; you may opt out via our cookie banner or by emailing hello@espressomachinelab.com with the subject "CCPA Opt-Out." We do not knowingly discriminate against users who exercise their privacy rights.

Children's privacy

This site is not directed at children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided us personal information, contact us and we will delete it.

Data retention & security

We retain contact-form and email correspondence for as long as needed to handle your inquiry. Analytics data is retained per our providers' standard retention windows. We use reasonable technical measures to protect data, though no internet transmission is 100% secure.

Changes to this policy

We may update this policy from time to time. Changes will be posted on this page with an updated date. Material changes will be highlighted on the site.

Contact

Questions about this policy or your data: hello@espressomachinelab.com.